To be a role-model financial institution with corporate social responsibility contributing to social growth through maintaining the highest standard of business ethics. In doing so, company would add value to the wealth of the society.
- Equal Housing Lender to all, irrespective of cast, creed and sex.
- Offer quickest service to the satisfaction of customer with the latest technology.
- Create innovative products to cater to the market needs at competitive price.
- Form a high quality team of satisfied and motivated employees.
- Ensure a steady return on shareholders' equity.